Head of Marketing

As our Head of Marketing, you are an executive leader and you own marketing to both providers and patients, end to end: from the Vye brand, to each provider's value proposition and targeting, to building and launching campaigns yourself, to measuring and iterating until they convert. You define the face of Vye to patients, providers, talent, and investors, and you report to Matt.

You will be the only marketer on the team, working alongside a growth pod of engineers and a product designer. This is a hands-on-keyboard and strategic role. You have the budget and latitude to bring on agencies, creatives, and tools, but we're a small team and everyone is in the weeds every day. You'll review every asset, audit the conversion signals we send back to Meta and Google, research the keywords, and debug the funnel relentlessly.

Success is sequenced: prove the acquisition engine one-to-one for our first practices, then templatize what works and train our AI-driven automation so it scales one-to-many. The learnings you generate become the machine.

Our growth pod ships landing pages, practice websites, nurture sequences, and tracking every day. Meta and Google ad sets are built from scripts, funnels are instrumented end to end in PostHog, and new leads post straight to Slack. You'll direct this machine and make it smarter, using Claude and other AI tools for research, creative velocity, and reporting.

Your key results:

• Patient CAC
• Patient LTV
• Revenue

You're an owner and an executive. Your ultimate KR is Patient Value and Vye Equity Value.

The work behind those results:

• Overall marketing strategy: Decide when a practice is ready to run ads, how we mix organic, paid, and partnership acquisition, and how provider acquisition choices improve patient acquisition.
• Campaign strategy per practice: Translate each provider's intake into a value proposition, audience targeting, and channel plan across women's health, metabolic health, longevity, and root-cause medicine.
• Channel execution, zero to one: Build, launch, and scale paid social (including Meta instant forms), paid search, and directory channels yourself: account setup, tracking, budgets, bidding, and iteration.
• Creative direction: Know what good looks like. Direct provider-as-face and UGC-led creative, ad copy, landing pages, and patient testimonials; templatize it for scale and manage the contractors or AI tools that produce it.
• Full-funnel conversion: Own the journey from impression to free intro call to initial visit to paid membership, including landing pages, nurture sequences, and experiments with product and design.
• Compliant healthcare marketing: Navigate LegitScript certification and Google and Meta healthcare ad policies, and partner on the rules for testimonials and referral incentives.
• Organic and referrals: Build SEO and GEO for every practice site, directory listings, and patient referral programs.
• Provider marketing: Own the brand and demand for providers launching on VyeOS as we open self-serve, across job boards, LinkedIn, and Doximity.
• Analytics and reporting: Report performance in provider terms (“increase budget by X, get Y more patients”) and decide where every dollar goes.
• Train the automation: Partner with engineering to encode winning playbooks into our AI-native asset generation and campaign automation.

• Deep paid media expertise: You have personally built and scaled Meta and Google campaigns from zero, including asset generation, pixels, tracking, and analytics wiring. Paid media agency experience is highly preferred.
• Scaled channels across many profiles: You've run acquisition for multiple segments, geographies, or locations.
• Results over effort: You're fluent in CAC, ROAS, payback period, and budget allocation, and you judge your work by conversions, not output.
• Full-funnel ownership: You spike in paid but own the consumer acquisition funnel from ad to landing page to conversion.
• Creative judgment: You know what a performing asset looks like and can brief, template, and quality-control creative.
• 0-to-1 operator: You're comfortable with ambiguity, urgency, and being the sole marketer.
• AI at the core: You instinctively reach for AI to automate research, creative, and reporting, and you want to build the machine, not just run campaigns.
• Nice to have: Healthcare or regulated-category acquisition; SEO, GEO, and copywriting; UGC and influencer marketing; local or multi-location services marketing; managing freelancers and small agencies.

Vye Health is an AI-native healthcare company that gives medical providers the infrastructure, tools, and support to launch, run, and grow a private practice with no upfront cost.

Running a private practice involves clinical work and business operations. Our team builds the tools and support described below.

• Vye manages licensing, credentialing, malpractice insurance, and your website, and payer contracts if you want them.
• Vye runs bookings, billing, coding, denials, and compliance.
• Vye runs patient acquisition for your practice: the practice website, SEO, directory listings, and Google and Meta ads on a budget you set.

Our open roles help build and run this support for practices.

Vye charges $0 upfront, and no SaaS or monthly fee.

• Vye Core: Vye Core is an EHR and practice platform: scheduling, charting, telehealth, a patient app and billing in one place, with Vye Orders included.
• Vye Orders: Vye Orders lets you order labs, imaging, sleep studies and other specialist referrals, prescriptions including compounded medications, and supplements from one place, and your patients use one login.
• Vye Growth: Vye Growth brings your practice website, search, ads and listings into one place, with reviews coming, and works with the EHR you already use.

Vye Core, Vye Orders and Vye Growth open to practices this fall.

Our leadership team combines a CEO who helped scale Datavant from an early-stage startup to a multi-billion dollar company, a Head of Engineering with an aeronautical engineering degree from MIT, a Head of People who has built and scaled technical teams at Airbnb and Twitter, and a Yale-trained, dual board certified Chief Medical Officer.

• Matt Vail, Co-Founder & CEO
• Alan Wang, Co-Founder & Head of Engineering
• Angie Zhou, Co-Founder & Head of People
• Nikki Bundy, Chief Medical Officer
• Diana Yao, Customer Success Lead
• Founding Engineers: Jan Sokol, Raine Zhong, Yu Zhou, Isha Madhurendra, Kevin Gao, Emma Gan, Russell Castro, Adriana Gutierrez
• Founding Product Designers: Puka Novero, Jenn Wong

• Founded October 2025; backed by SignalFire and Valtruis
• Vye Health helps providers launch, run, and grow private practices.

• Meaningful early equity in a well-positioned health-tech company
• A competitive base salary of $230,000 to $252,000 USD, commensurate with experience, along with meaningful equity and benefits. We benchmark against San Francisco market rates.
• Fully remote, async-friendly culture with regular video syncs, plus an optional office in San Francisco
• Quarterly in-person offsites with the entire team
• Direct collaboration with founders and a chance to shape the company from the ground up

The convergence of agentic AI and a deeply broken healthcare system makes this the exact right moment. We're not incrementally improving an existing product. We're rebuilding the entire infrastructure of how a practice runs from the ground up. The scope of what we're doing is only now possible, and the people who help build it will have shaped something that meaningfully improves how clinicians practice medicine and how patients receive care.

We are an Olympic sports team, not a family. We optimize for high performance, radical candor, speed, and continuous improvement.

1. Have Fun! Life is too short not to enjoy your work.
2. Be an Owner: Fewer rules and more responsibilities. Think big and deliver meaningful impact.
3. Understand Why: Be curious. Seek context. Get to the root cause.
4. Maximize Growth: Growth over comfort. Invent, simplify, and bias for action.
5. Obsess Over Customers: Understand customers deeply and build what truly improves their lives.

Email your resume or LinkedIn profile to careers@vyehealth.com with “Head of Marketing” in the subject line. A few sentences on why Vye is optional, but we love reading them.

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